Top 3 clusters identified by our embedding models based on top words
Big Data, Machine Learning, and Social Media Optimization
- Text analysis of this cluster
- Text associations that led to HIGH engagement
- Text associations that led to LOW engagement
- Examples of text+associations that were SUCCESSFUL
- Examples of text+associations that were UNSUCCESSFUL
- Image analysis for this cluster
- Image associations that generated HIGH engagement
- Image associations that generated LOW engagement
- Examples of Images
- SUCCESSFUL images
- UNSUCCESSFUL images
- Image analysis: Text on o image
- Image analysis: Activation maps
Text Analysis for Family Cluster:
Correlations of associations invoked in successful posts (represented in yellow bars) and unsuccessful posts (gray bars)
Text Associations with High Engagement
- Colorful: Colour, yellow, purple, color, blue, dark, and bright
- Goofy: Cartoon, kooky, lovable, anthropomorphic, funny, minion, and clown
- Glowing: Glimmer, shine, glow, glint, glisten, and shimmer
Text Associations with Low Engagement
- Trauma: emotional, physical, mental, trauma, anxiety, depression, cognitive, physiological, emotion
- Evacuation: refugee, resettle, resettlement, migrant, idps, shelter, asylum_seeker, evacuate, impoverish
- Medical staff: medical, hospital, patient, doctor, pediatric, nurse, medicine, clinician, paediatric
- Malnutrition:malnutrition, famine, starve, poverty, malnourished, epidemic, hunger, malnourishment, impoverish
- Charity:volunteer, charitable, donate, underprivileged, unicef, donation, ngo, fundraising, nonprofit
Examples of Successful Posts and Associations: Social media optimization success
Colorful Association
Colorful association
Colorful association
Colorful association
Goofy Association
Goofy association
Goofy association
Goofy association
Glowing Association
Glowing association
Glowing association
Glowing association
Examples of Unsuccessful Posts and Associations
Malnutrition association
Temperature association
Medical staff association
Charity association
Image Analysis for Family Cluster
For the Family cluster, correlations of image associations appearing in successful posts (represented in yellow bars) and unsuccessful posts (gray bars)
Image Associations with High Engagement
- Legendary: Iconic, famous, pay_homage, heritage, masterpiece, timeless, contemporary, renowned, and tradition
- Adventure: Perilous, embark, journey, treacherous, adventurer, adventurous, explore, and expedition
- Workshop: workshop, participate, meeting, attend, attendee, facilitator, participant, session, training
- Cinematic: film, filmmaker, actress, screenwriter, documentary, oscar, filmmakers, biopic, motion_picture
- Instruments: piano, musician, violinist, musical, pianist, cello, virtuoso, guitar, saxophone
Image Associations with Low Engagement
- Rape: rapist, murder, kidnap, perpetrator, accuse, arrest, convict, victim, killing
- Tragedy: devastate, terrify, horrify, tragic, devastation, survive, aftermath, frighten, ravage
- Medical staff: medical, hospital, patient, doctor, pediatric, nurse, medicine, clinician, paediatric
- Trauma: emotional, physical, mental, trauma, anxiety, depression, cognitive, physiological, emotion
- Illness: illness, symptom, disease, acute, sufferer, pneumonia, debilitate, ailment, syndrome
Examples of Images
Successful Images and Associations
Workshop association
Adventure association
Legendary association
Unsuccessful Image Posts and Associations
Medical staff association
Trauma association
Illness association
Image Analysis for Family Cluster: Text on image
For the Family cluster, images that did not have text on them were significantly more successful than images with text.
Image Analysis for Family Cluster: Activation
Activation maps
Conclusion
Related Blog Posts: Social media optimization case studies
- Baseline analysis: The first blog post of the UNICEF series which explains the baseline analysis and basic procedures followed.
- Refugees + Migrants: See our detailed analysis on the Refugees + Migrants cluster for the factors that led to success.
- School + Education: Check out the analysis on the School + Education cluster for a specific report on what worked best for this theme.
Top 3 clusters identified by our embedding models based on top words