What if we looked at the election with the wrong expectation of why people make decisions? Especially since this election was not about the issues, but was fought like a PC Vs. Mac kind of marketing battle.
And in marketing, it has been argued that more than 80% of people’s purchasing decisions are made unconsciously. So let’s not ponder about smart policies etc. but take a look at the bottom line effect of Trump and Hillary on the brain:
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References: Unconscious purchasing decisions