Implicit Methods

Trump’s Neuromarketing advantage

By 11. November 2016 March 3rd, 2019 2 Comments

What if we looked at the election with the wrong expectation of why people make decisions? Especially since this election was not about the issues, but was fought like a PC Vs. Mac kind of marketing battle.


And in marketing, it has been argued that more than 80% of people’s purchasing decisions are made unconsciously[1]. So let’s not ponder about smart policies etc. but take a look at the bottom line effect of Trump and Hillary on the brain:



[1] Unconscious purchasing decisions

Jonathan T. Mall

Author Jonathan T. Mall

Jonathan is a computational Neuropsychologist turned entrepreneur. Seduced by the opportunity to optimize consumer experience using machine learning, he led the Science team in a IBM Big Data Venture ( Afterwards, he founded, a market research institute, using online experiments that illuminate the true drivers of desire and purchase behaviour. When he’s not combining Neuroscience and Big-Data to test innovative ideas, he eats burgers and trains for the next marathon.

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