How 2 Brain Principles Are Driving People’s Decisions

By 23. November 2016 June 3rd, 2019 No Comments

Most data scientists are psychologists.

They analyze and understand the data of human behavior.

However, co-dependent data streams, too many features, missing data etc. can obscure hidden patterns in the dataset.

The Solution: Understanding how the brain works can help to predict what information a person uses to make a decision, in business, marketing and policy.

In this video, I share Ideas regarding Memory Consolidation and Associations, which can make your search for data-treasures much more fruitful.

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Jonathan T. Mall

Author Jonathan T. Mall

Jonathan is a computational Neuropsychologist turned entrepreneur. Seduced by the opportunity to optimize consumer experience using machine learning, he led the Science team in a IBM Big Data Venture ( Afterwards, he founded, a market research institute, using online experiments that illuminate the true drivers of desire and purchase behaviour. When he’s not combining Neuroscience and Big-Data to test innovative ideas, he eats burgers and trains for the next marathon.

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