Most data scientist are psychologist.
They analyze and understand data of human behavior.
However, co-dependent data streams, too many features, missing data etc. can obscure hidden patterns in the dataset.
The Solution: Understanding how the brain works can help to predict what information a person uses to make a decision, in business, marketing and policy.
In this video, I share Ideas regarding Memory Consolidation and Associations, which can make your search for data-treasures much more fruitful.