BRAND EQUITY ANALYSIS

– GLOBAL –

Understand how your brand is perceived and how it compares to your competition – based purely on data.

What does your brand stand for in your customers minds?
What are the subconscious themes and emotions your brand is associated with?
How does your brand compare to the competition?
Where is your brand particularly strong, where is room for improvement?

Expert Consulting

on brand values, supported by AI, to explore and cluster key values and purpose drivers.

Best of Both Worlds

Benefit from the unseen depth of our AI and combine the insights with responses from real consumers.

Global Scalability

Managing your Brand Equity globally with one approach: Our Big Data models allow us to profile your brand in any language or country.

What does your brand stand for in your customers minds?

See what your brand really stands for – supported with back-up data, if you want to dig deep

What are the subconsciuos themes and emotions your brand is associated with?

Go beyond what normal questionnaires can cover and get a truly outside-in view on your brand perception from an pure consumer perspective.

How does your brand compare to the competition?

Get an unbiased comparison of your brand with an unlimited number of competitors. Based on 300+ dimensions for maximum analytical depth.

Where is you brand particularly strong, where might be room for improvement?

Crystal clear differentiation versus your strongest competitors – Immediately understand, where your brand is strong and where you need to catch up.

I love the amount of Aha-moments it gave us. NEURO FLASH’s insights brought new energy to the team.

Michal SzanieckiCMO Volkswagen Poland

NEURO FLASH is one of the most innovative brand positioning approaches I’ve ever seen. Expect surprising results that will help you build your brand.

Thorsten MarquardtManaging Director @ Retailtech Hub - powered by MediaMarktSaturn & Plug and Play

Gordian Ratajczak
Global Head of Product

Let’s start a project

Our Senior Expert for Brand Equity will be happy to answer any remaining questions and provide everything you need!