Entries by nfroot

How to extract key consumer insights from open text answers

Did you ever want to hear your consumers’ real voice by including more open questions in a market research study? A powerful solution is using synapse maps. Because a market research studies often sue “open” items, which allow for a greater variety of responses and new insights (e.g. “what will this product do to your skin?”) compared to closed, pre-defined questions. While […]