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In this article you’ll read what we’ve learned about AI copywriting in the last five years. How AI content generation will help copywriters succeed.
Introduction to content optimization Over the past years, A/B testing has proven a powerful method to identify the best elements throughout online marketing channels. That includes website content, campaign headlines, social posts, ad copy, email subject lines, design elements, and so much more. It can take time to set up and execute, but its results … Continued
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While everyone is talking about sustainability, how can you produce relevant content and actually get heard? In short: by focusing on the issues that people consider important, make them agitated or happy. This article illustrates why topics such as “vitality” and “heritage” are positively loaded and connected to high engagement on social media. You will … Continued
The role of associations in content shareability. In light of the coronavirus pandemic, content plays a crucial role in informing and protecting the public. Coronavirus headlines and images elicit associations that are shaping which content is being shared and how people understand the crisis. Unfortunately, this applies to real and fake news [0].The spread of … Continued
Understanding what a topic is all about is very important for effective communication and marketing. This article illustrates differences of associations with “Family” between the UK and Singapore, a western and eastern culture. We partnered up with Athene, a boutique consulting company from Singapore and selected the UK and Singapore because of their diverse culture, … Continued
In our original blog post, What Makes Coronavirus Headlines (real and fake) Go Viral? we presented our major findings on why some headlines and images are more viral than others.Here, we will take a slightly more in-depth look at how we went about answering that question. Methods Summary (Left) Representation of images we analyzed to … Continued
After conducting a baseline analysis of UNICEF’s posts, demonstrated how to run a social media optimization baseline analysis on UNICEF’s Facebook posts. This led to the extrapolation of three clusters from UNICEF’s 2,917 posts.In this post, we will focus on the third of those clusters, the School + Education cluster. Top 3 clusters identified by … Continued
After conducting a baseline analysis of UNICEF’s posts for social media optimization (SMO). This led to the extrapolation of three clusters from UNICEF’s 2,917 posts. In this post, we will focus on the second of those clusters, the Refugees + Migrants cluster. Top 3 clusters identified by our embedding models based on top words To … Continued
In the first post of this UNICEF series, we covered how to run a social media optimization (SMO) baseline analysis on UNICEF’s Facebook posts. We also introduced the concept of associations in that post. From the 2,917 Facebook posts we analyzed, we extrapolated that the posts revolve around 3 thematic clusters: Family, Refugees + Migrants, … Continued
Effective social media optimization is great for building brand awareness and getting people excited about your offering.To be effective, your social media posts need to spark a lot of engagement. Which raises the question, why do some posts drive more engagement?It’s not an easy question to answer, but if you have the right social media … Continued
A content marketing plan is a must-have and one of the top content marketing trends of 2020. Surprisingly, only a few marketers know how to create a content marketing plan. Why? Probably because content marketing became such a key marketing practice only in recent years. In fact, more than 60% of businesses don’t have a … Continued
Do you want to create content that converts and build your brand in 2020? Then get your hands on the big content marketing trends. In this article, we will discuss the top content marketing trends that will be evolving in 2020 and the years to come. Check out which ones are right for you- The … Continued
In this blog article, you’ll learn how Volkswagen was able to successfully improve its brand positioning while continuing to sell products. We will discuss a blueprint of using associations to both understand and then adjust your brand position through the right marketing content. https://youtu.be/IS6SS-BBkDkIn this approximately 9-minute video, Michal Szaniecki from Volkswagen gives more details … Continued
Being able to analyze brand performance is a powerful tool that helps you know where your business stands in the minds of consumers. Furthermore, it lets you know whether you are achieving the values you set out to have. So, how can you quickly measure brand performance and save yourself time and effort of market … Continued
Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued
Claim Tester is a part of our FLASH software, but have you ever wondered ‘How does that work?’Well, in this blog post, we are giving you a behind the scenes look! ???? What is the Claim Tester? The Claim Tester is a tool that’s designed to make your life easier. Basically, you can use it … Continued
1. Bread-crumbs The ‘Bread-crumbs’ concept is based on the idea that you leave a trail of ‘bread-crumbs’ in order to get your audience to a particular location or frame of mind. Example of ‘Bread-Crumbs’ in Neuromarketing For example, when describing the sound of a sports car, consider using visual phrases like ‘This sports car can … Continued
Startup Valley interviewed me about NEURO FLASH. It was a great experience, so thank you for the invitation. It’s always a pleasure to speak about the NEURO FLASH artificial intelligence software and its impact in the world of business and marketing.(The original interview was conducted in German, but you can check out the English transcript … Continued
We’re being featured in the German news outlet IT-Daily with our Perception Prediction AI. Read all about it here:https://buff.ly/2XyX2IF
Using AI you can increase the engagement on your social media channels. Would you like to know how? Well, you are in the right place! In this blog, we will go over social media optimization and some things about how to take it to the next level. SMO and SEO Social media optimization (SMO) is … Continued
Look! Our Co-Founder Henrik Büning is traveling the world to show why brand associations are important in all languages! He is representing NEURO FLASH in Israel in a 4-day program that is all about innovation and artificial intelligence.???? Images show the Telekom Innovation Tour with customers & startups in Israel.According to the Institute of German … Continued
As a marketer, you should do claims testing for market research. But why? Read about factors which make your claims effective.
NEURO FLASH, developers of Flash Insights AI where artificial intelligence provides instant consumer understanding, won 1st place at the WorldSummit AI 2019 Startups Showcase! WorldSummit AI is the world’s leading artificial intelligence summit which gathers global leaders in AI, investors, startups, and enterprises to address the hot topics in AI. This year, it was hosted … Continued
Startups can get weekly accelerator invitations. How to decide which one is worth giving up time or even equity? As a startup, we went through three (Microsoft Accelerator, RetailTechHub, PwC ScaleUp) and are now entering the fourth accelerator program (Telekom Techboost) – Links below. Therefore, it’s time for a comparison. Hopefully, this will give you … Continued
https://youtu.be/9HUkQVanVrUBiases are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past. In his recent talk at the Esomar Fusion big data conference, Dr. Jonathan Mall introduces … Continued
In his lecture at the University of Bremen, Jonathan Mall explains the basic principles of neuromarketing. He draws parallels between interpersonal attraction, consumer goods marketing, and techniques that politicians use to appeal to people. He introduces how the primal and recency effects affect memory consolidation and our everyday life. Basically, the same principle can be … Continued
For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the product to potential consumers, therefore making it an important variable to study in market research. … Continued
Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions. Consumers often do not know why they prefer one brand or product. Implicit market research methods are not affected by this deficit because they do not ask for customers’ opinions but assess … Continued
Did you ever want to hear your consumers’ real voice by including more open questions in a market research study?Well, a powerful solution for you is using synapse maps. Let’s face it, we all know that market research studies often use “open-ended” items, allowing for a greater variety of responses in order to gain new … Continued
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