In his lecture at the University of Bremen, Jonathan Mall explains the basic principles of neuromarketing. He draws parallels between interpersonal attraction, consumer goods marketing, and techniques that politicians use to appeal to people. He introduces how the primal and recency effects affect memory consolidation and our everyday life. Basically, the same principle can be applied […]
About Jonathan T. Mall
Jonathan is a computational Neuropsychologist turned entrepreneur. Seduced by the opportunity to optimize consumer experience using machine learning, he led the Science team in a IBM Big Data Venture (gumbolt.com). Afterwards, he founded Neuro-Flash.com, a market research institute, using online experiments that illuminate the true drivers of desire and purchase behaviour. When he’s not combining Neuroscience and Big-Data to test innovative ideas, he eats burgers and trains for the next marathon.
Entries by Jonathan T. Mall
What to do to make people enjoy your food and dinner effort even more. References: Plate Size: http://bit.ly/2hfUg4X Plate Food Contrast: http://bit.ly/2hfBU4d Wine Associations: http://bit.ly/2hfJrQE
Attending the BCR Event in Hamburg, it was a great pleasure to see Roger Dooley give a great Keynote, get a glimpse of Nielsen’s Neuromarketing labs give a little workshop
Most data scientist are psychologist. They analyze and understand data of human behavior. However, co-dependent data streams, too many features, missing data etc. can obscure hidden patterns in the dataset.
What if we looked at the election with the wrong expectation of why people make decisions? Especially since this election was not about the issues, but was fought like a PC Vs. Mac kind of marketing battle. And in marketing, it has been argued that more than 80% of people’s purchasing decisions are made unconsciously. So […]
Sirens are sounding at the London Zoo, the speakers mention something about the gorilla cage, so like a mad man, I stumble into the direction of obvious danger.
For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the product to potential consumers, therefore making it an important variable to study in market research. […]
Effective market research is able to predict consumer behavior. However, relying only on conscious statements of consumers may lead to false conclusions. Consumers often do not know why they prefer one brand or product. Implicit methods are not affected by this deficit because they do not ask for customers’ opinion but assess underlying attitudes.
Jonathan Mall UG (Haftungsbeschränkt)
Jonathan T. Mall
Wulfsdorfer Weg 100
Telefon: +49 171 148 22 45
Eingetragen am 10.03.2011
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