Trump’s Neuromarketing advantage

What if we looked at the election with the wrong expectation of why people make decisions? Especially since this election was not about the issues, but was fought like a PC Vs. Mac kind of marketing battle.

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And in marketing, it has been argued that more than 80% of people’s purchasing decisions are made unconsciously[1]. So let’s not ponder about smart policies etc. but take a look at the bottom line effect of Trump and Hillary on the brain:

 

References:

[1] Unconscious purchasing decisions

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