How 2 brain principles are driving people’s decisions

Most data scientist are psychologist.

They analyze and understand data of human behavior.

However, co-dependent data streams, too many features, missing data etc. can obscure hidden patterns in the dataset.

The Solution: Understanding how the brain works can help to predict what information a person uses to make a decision, in business, marketing and policy.

In this video, I share Ideas regarding Memory Consolidation and Associations, which can make your search for data-treasures much more fruitful.

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