Dr. Jonathan T. Mall @ Data Natives Berlin

How 2 brain principles are driving people's decisions

Most data scientist are psychologist. They analyze and understand…

Trump's Neuromarketing advantage

What if we looked at the election with the wrong expectation…

King Kong in your brain: How 'seeing' a loose gorilla at the London Zoo changed my view

Sirens are sounding at the London Zoo, the speakers mention something…

How can market researchers gain insights into subconscious desires using implicit methods?

Effective market research is able to predict consumer behavior.…