Dr. Jonathan T. Mall @ Data Natives Berlin

How 2 brain principles are driving people's decisions

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Most data scientist are psychologist. They analyze and understand…

Trump's Neuromarketing advantage

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What if we looked at the election with the wrong expectation…

King Kong in your brain: How 'seeing' a loose gorilla at the London Zoo changed my view

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Sirens are sounding at the London Zoo, the speakers mention something…
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How can market researchers gain insights into subconscious desires using implicit methods?

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Effective market research is able to predict consumer behavior.…