Neuromarketing in attraction, retail & war

/
Had a great time at the university of Bremen, giving this talk…

How you can effortlessly make christmas dinner better for everyone, using psychology

/
What to do to make people enjoy your food and dinner effort…

Seducing Consumers with Brains & Data - Video

/
Attending the BCR Event in Hamburg, it was a great pleasure to …
Dr. Jonathan T. Mall @ Data Natives Berlin

How 2 brain principles are driving people's decisions

/
Most data scientist are psychologist. They analyze and understand…

Trump's Neuromarketing advantage

/
What if we looked at the election with the wrong expectation…

King Kong in your brain: How 'seeing' a loose gorilla at the London Zoo changed my view

/
Sirens are sounding at the London Zoo, the speakers mention something…
,

Measure worldwide product appeal with the Global Fopper

/
For years, shopper research has shown that consumers typically…
,

How can market researchers gain insights into subconscious desires using implicit methods?

/
Effective market research is able to predict consumer behavior.…
,

How to extract key consumer insights from open text answers

/
Did you ever want to hear your consumers' real voice by including…