Highly Accurate
Big Data driven Neuromarketing
Who have we made happy already?
A big data based window into the consumers’ subconscious: Highly accurate and super fast insights for better marketing decisions
We taught a supercomputer to ‘think’ like a consumer, by feeding him the same information consumers use to understand the world. That enables us to deliver meaningful solutions to your marketing challenges, with psychological segmentation, comparable to consumer surveys but much faster and at lower cost.
Solution applications in a Nutshell
Predicting the impact of marketing material
Testing marketing performance by determining the automatic associations of its individual elements (text, visual etc.). This approach is fast, cost effective, and offers a high degree of accuracy, even on a subconscious level. Relevant for Concept testing, Claim testing, Name testing, POS Impact testing etc.
Brand positioning & strategic concept development
We determine ideal brand positioning by identifying the strongest associations of brands and their competition in existing and new/emerging markets. Once the positioning is determined, we can generate effective concepts using the associations in line with existing brand equity and the individual market’s consumer needs.
Content translation with cultural sensitivity
We can also transfer concepts between markets by ensuring that the actual, real meaning is translated, not just the words. This is done by ensuring that the content’s key associations are elicited equally in consumers in respective target markets.
Trend tracking of subconscious associations
We can track changing associations within nations or consumer groups for up to 10 years. After defining the topic, we can follow relevant associations and relationships, quantifying the direction and influence of trends on consumers and nations.
Who We Are
On a mission to make all marketing decisions evidence based
Dr. Jonathan T. Mall
CEO & Founder
After studying visual & verbal memory, Jonathan has found great joy in utilizing the newest science and technology for generating actionable insights.
Seadon Francis Pinto
Chief Technology Officer
With an experience in building complex cloud & enterprise applications, Seadon ensures that the business objectives can best be achieved through the optimal use of technology. He is a full-stack software professional, heading the technical department.
Gordian Ratajczak
Product Owner
With a Master in Organisational Psychology and a keen eye for Project requirements, Gordian is making sure that our product is always perfect.
Rachel Wong
Director of Operations
A talented polymath and proverbial Swiss army knife, Rachel faces challenges head on and makes sure things get done on time.
Michael Leue
Data Scientist
Michael has been working in AI and Machine Learning for several years. By applying the latest advances in Natural Language Processing to huge text corpora, he can gain complex insights about the subconscious drivers of how language is being used.
Tuomas Lundström
Data Scientist
With a background in research methods and statistics in psychology, Tuomas is constantly working with big datasets and is able to extract clear insights from complex patterns.
Analysts & Consultants
Market Research Analysts
A diverse team of analysts and consultants enable us to produce quality results within limited timeframes. Among which are: Solveigh Lingens, Lucas Doerre, Dr. Glenn Amundsen and Stefan Veselinov.
Supported by Microsoft Ventures
Creating great businesses at breakneck pace
Focusing on promising startups, the Accelerator is an immersive program designed to build great companies. This includes, but is not limited to, access to top-notch mentorship, technical training, and support by Microsoft executives, local media, and industry experts.
Neuro-Flash was in batch #4 and is a proud and active member of the global alumni network.
