
Highly Accurate

Big Data driven Neuromarketing

We taught a supercomputer to ‘think’ like a consumer, by feeding him the same information consumers use to understand the world. That enables us to deliver meaningful solutions to your marketing challenges, with psychological segmentation, comparable to consumer surveys but much faster and at lower cost.
Testing marketing performance by determining the automatic associations of its individual elements (text, visual etc.). This approach is fast, cost effective, and offers a high degree of accuracy, even on a subconscious level. Relevant for Concept testing, Claim testing, Name testing, POS Impact testing etc.
We determine ideal brand positioning by identifying the strongest associations of brands and their competition in existing and new/emerging markets. Once the positioning is determined, we can generate effective concepts using the associations in line with existing brand equity and the individual market’s consumer needs.
We can also transfer concepts between markets by ensuring that the actual, real meaning is translated, not just the words. This is done by ensuring that the content’s key associations are elicited equally in consumers in respective target markets.
We can track changing associations within nations or consumer groups for up to 10 years. After defining the topic, we can follow relevant associations and relationships, quantifying the direction and influence of trends on consumers and nations.
After studying visual & verbal memory, Jonathan has found great joy in utilizing the newest science and technology for generating actionable insights.
With an experience in building complex cloud & enterprise applications, Seadon ensures that the business objectives can best be achieved through the optimal use of technology. He is a full-stack software professional, heading the technical department.
With a Master in Organisational Psychology and a keen eye for Project requirements, Gordian is making sure that our product is always perfect.
A talented polymath and proverbial Swiss army knife, Rachel faces challenges head on and makes sure things get done on time.
Michael has been working in AI and Machine Learning for several years. By applying the latest advances in Natural Language Processing to huge text corpora, he can gain complex insights about the subconscious drivers of how language is being used.
With a background in research methods and statistics in psychology, Tuomas is constantly working with big datasets and is able to extract clear insights from complex patterns.
A diverse team of analysts and consultants enable us to produce quality results within limited timeframes. Among which are: Solveigh Lingens, Lucas Doerre, Dr. Glenn Amundsen and Stefan Veselinov.
Focusing on promising startups, the Accelerator is an immersive program designed to build great companies. This includes, but is not limited to, access to top-notch mentorship, technical training, and support by Microsoft executives, local media, and industry experts.
Neuro-Flash was in batch #4 and is a proud and active member of the global alumni network.